01. Test and learn

One of the approaches Autodesk wanted to test for the next iteration of the customer success hub home page was displaying differnent content based on a customer's subscription level. This led us to create a very modular system, where each product offering is a component that can be turned on or off at the CMS level, and the page will easily scale and adapt to whatever it's given.
This also made it easy to communicate to logged-in customers which of the offerings were available to people at their subscription level, which was one of the pain points discovered through user testing.

02. Don't make them work for it

We also saw an opporunity to simplify and greatly improve the accessibility of one of their product offerings called Adoption Accelerators.
The description of this offering, as well as detailed catalogs of all of the available Accelerators, existed in a collection of dense pdfs that a user had to download from an external webpage in order to view.
We eliminated the product description pdf and brought that content onto the site, condensing the value proposition into a short, clear headline and setting expectations with a simple graphic.

Then we created collapsible, digital summaries of the available Accelerators, so their customers would only need to resort to the pdfs if they wanted to dive deep into their industry-specific offering. Not only did this make the content much easier for Autodesk to maintain and much more accessible to the customer, it also set the stage for a future iteration where Autodesk plans to fully digitize the entire collection of pdfs.