The Dr. Martens Presents: Filmmaker Series showcases the ways musicians and artists on each coast are navigating Covid-19, social justice, and their drive to create something meaningful while in quarantine.
01. Be rebellious
02. Create fan art for fans
01. Be rebellious
In October of 2020 Dr. Martens approached Supply and asked us to help them reimagine their Filmmaker Series website. They wanted to break free of the existing design contraints imposed on them by their e-commerce platform and explore new ways to showcase and celebrate the artists they planned to feature in their film series.
Our recommendation was to ditch the blog style format they had been using and instead lean into an episodic content strategy that would treat each film more like the latest episode in an ongoing web series.
02. Create fan art for fans
For each episode we created a showcase page that celebrates the individuality and rebeliousness of each artist, taking inspiration from their work as welll as the the scrappy, do-it yourself ethos of the Dr. Martens brand.
