DAT brought the freight-shipping market into the digital world back in 1978. Over the years, their offerings have grown to include a number of different apps comprising several products. Supply partnered with them to bring those experiences into one unified product. This year's release of DAT One represents the first step of that journey.
01. A true single source for all things trucking
02. Meet them where they're at
03. From pull to push
01. A true single source for all things trucking
With four different apps providing separate but overlapping value, DAT's primary customer was forced to coordinate complex tasks across multiple, disconnected experiences. Priority #1 was to bring all that functinoality into one seamless product.
02. Your digital pathfinder
For somone who drives for a living, one of the most valuable tools in your cab is your map. We anchored the entire experience around the map, with secondary and tertiary interactions taking place in a bottom sheet that slid up over the map only when needed. Whether looking for your next load or the nearest truck stop, it all comes back to helping you find your path.
03. From pull to push
Tight-knit integration of services throughout the entire customer journey – combined with the power of location services and geofencing – enables information to be pushed to the user so they don't have to dig for it. We repositioned the driver as the hub of the DAT ecosytem, allowing them to focus on what they do best – move freight.
“You've been very able partners and have guided us towards a path to success.” —Manisha Bhalekar // Head of User Experience, DAT